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business communication game plan. checkmate.
What is Content Strategy?
Content strategy is an organization's comprehensive communication plan targeted at its stakeholders - customers, investors, suppliers, employees, and media - to increase the audience's engagement span, profitable response generation, and its recurrence, all aimed at inching closer to the organization's goal, while also enhancing it.
TSS Strategy Elements
- Plan: A comprehensive integrated blueprint for different formats and publishing medium, including the vehicles
- Audiences: Customers, investors, sponsors, suppliers, employees, media, Government (legal compliance)
- Content Modes: Writing (generic, business, technical, legal), images, infographics, videos, animations
- Media Formats: Web, digital & mobile, print/publishing, broadcast/radio, experiential & outdoor, social, and emerging media
- Frequency: 'What, when, where, and how' communication plan for the brand/company
Value Add
Our content strategy focuses on concept driven, useful, searchable, flexible, and sharable content publishing across the required platforms at the needed frequency to reach the aimed audience.