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 It is an organization's comprehensive communication plan targeted at its stakeholders - customers, investors, suppliers, employees, and media - to increase the audience's engagement, favorable response generation, and its recurrence, all aimed at inching closer to the project's communication goals.

It is framing communication for various customer engagement mediums (web, print, outdoor) to inform and influence the desired response from the targeted audience (customers, investors, vendors, employees, and/or, media). 

It is eliminating any errors or instilling changes in the content to adhere to the project specifications. This is content's pre-finalization step.

It is setting up and/or managing one or more social media platform(s) to attain wide visibility. This basically aims to drive web traffic to the desired virtual page.